Sales Development Representative – SaaS AI Sales

The opportunity

We are a well-funded GenAI startup leading the way in AI-driven innovation. Our AI solutions are transforming the Home Services industry.

We’re hiring Sales Development Representatives who are curious about AI, energized by outreach, and eager to launch a career in SaaS sales. As an SDR, you’ll be the first conversation many home services businesses have with Lace, booking qualified meetings for our Account Executives. It’s a chance to learn from a high-performing sales team at a fast-growing startup, with a clear path toward an Account Executive role.

Key responsibilities

• Prospecting & outreach: Run high-volume outbound outreach by phone, email, and LinkedIn to HVAC, plumbing, and remodeling businesses.
• Lead qualification: Respond quickly to inbound leads and qualify prospects on need, fit, and timing before handing them to an Account Executive.
• Meeting setting: Book discovery calls and demos for Account Executives, hitting weekly and monthly meeting and pipeline targets.
• Research & messaging: Research target accounts and decision-makers, then tailor messaging that shows how Lace.ai helps convert more calls into revenue.
• Pipeline hygiene: Log every activity in HubSpot and keep contact, account, and lead-status data accurate and up to date.
• Event support: Help generate and follow up on leads from industry events, trade shows, and conferences.
• Collaboration: Share prospect feedback and objections with sales, marketing, and product teams to sharpen messaging and targeting.

Qualifications

• Experience: 1–2+ years in sales, business development, customer service, or another customer-facing role. SaaS or SDR experience is a plus.
• Drive & resilience: Comfortable with rejection and motivated by activity goals, meeting quotas, and daily progress.
• Industry knowledge: Familiarity with the home services sector is a plus, but not required.
• Communication skills: Clear, confident phone presence and strong written communication for cold email and LinkedIn outreach.
• Organization: Able to manage high outreach volume, prioritize accounts, and follow up consistently.
• CRM proficiency: Exposure to HubSpot or a similar CRM is a plus; we’ll train you on our tools and process.
• Coachability: Open to feedback, eager to learn, and excited to grow into an Account Executive role.

About Lace

Lace.ai is transforming the home services industry with AI-driven call intelligence. Our platform helps HVAC, plumbing, and remodeling businesses convert more calls into revenue through actionable insights and automation. In 2024, we grew 1000%, and our sales team consistently surpassed its targets.

Why join?

• Impact: Be part of a company setting new standards for AI in the home services industry.
• Career path: A defined track from SDR to Account Executive, with ample advancement as we grow.
• Training & mentorship: Learn directly from Account Executives who consistently exceed quota.
• Collaborative culture: Join a team that values collaboration, transparency, and mutual success.
• Competitive compensation: Base salary plus commission on qualified meetings and pipeline, equity options, and comprehensive benefits.

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